Vidushi
Vidushi
PROJECT TYPE
PORTFOLIO
INDUSTRY
CREATIVE DIRECTOR
STAGE
STARTUP
DELIVERABLES
WEBSITE, BRANDING
INTRODUCTION
Vidushi Singhania is an art director working across product photography, food styling, recipe development, and curated culinary experiences.
The website was designed to translate her creative sensibility into a digital portfolio that feels as considered as the work itself.
Vidushi Singhania is an art director working across product photography, food styling, recipe development, and curated culinary experiences.
The website was designed to translate her creative sensibility into a digital portfolio that feels as considered as the work itself.
Vidushi Singhania is an art director working across product photography, food styling, recipe development, and curated culinary experiences.
The website was designed to translate her creative sensibility into a digital portfolio that feels as considered as the work itself.
THE PROBLEM
Vidushi's work spans multiple disciplines, yet her portfolio lacked a cohesive narrative.
The challenge was to present photography, services, and projects within a single visual language without overwhelming the work or the viewer.
Vidushi's work spans multiple disciplines, yet her portfolio lacked a cohesive narrative.
The challenge was to present photography, services, and projects within a single visual language without overwhelming the work or the viewer.
Vidushi's work spans multiple disciplines, yet her portfolio lacked a cohesive narrative.
The challenge was to present photography, services, and projects within a single visual language without overwhelming the work or the viewer.
THE THINKING
Vidushi's work spans multiple disciplines, yet her portfolio lacked a cohesive narrative.
The challenge was to present photography, services, and projects within a single visual language—without overwhelming the work or the viewer.
Vidushi's work spans multiple disciplines, yet her portfolio lacked a cohesive narrative.
The challenge was to present photography, services, and projects within a single visual language—without overwhelming the work or the viewer.
THE GOAL
The website was approached as an editorial experience rather than a traditional portfolio.
Instead of explaining the work, the design lets it unfold naturally through rhythm, typography, scale, and carefully curated imagery. Every interaction was designed to reinforce a sense of craft and refinement.
The website was approached as an editorial experience rather than a traditional portfolio.
Instead of explaining the work, the design lets it unfold naturally through rhythm, typography, scale, and carefully curated imagery. Every interaction was designed to reinforce a sense of craft and refinement.
The website was approached as an editorial experience rather than a traditional portfolio.
Instead of explaining the work, the design lets it unfold naturally through rhythm, typography, scale, and carefully curated imagery. Every interaction was designed to reinforce a sense of craft and refinement.
DISCOVERY
5 DAYS
Clocking in at just 5 days, we kicked off the initial stage – or Discovery – with a brainstorming session with Vidushi. Next steps to tick off were market research and moodboard phase.
Clocking in at just 5 days, we kicked off the initial stage – or Discovery – with a brainstorming session with Vidushi. Next steps to tick off were market research and moodboard phase.
DESIGN
14 DAYS
This stage is a bit of a trial and error. Having attempted several UI designs internally, we arrived at our final direction for the product & website
This stage is a bit of a trial and error. Having attempted several UI designs internally, we arrived at our final direction for the product & website
This stage is a bit of a trial and error. Having attempted several UI designs internally, we arrived at our final direction for the product & website
DEVELOPMENT
10 DAYS
Built in Framer, this stage involved developing the designs and adding delightful scroll expereinces & subtle animations.
Built in Framer, this stage involved developing the designs and adding delightful scroll expereinces & subtle animations.
Built in Framer, this stage involved developing the designs and adding delightful scroll expereinces & subtle animations.
GOALS, KPIs, SCOPING
FIRST EXPLORATIONS
WEBSITE DESIGN
REFINEMENT & FINAL DESIGN
FRAMER DEVELOPMENT & HANDOFF
Working with Karun made me truly understand the impact that great design can have on how you’re perceived. The new website elevated my credibility significantly, and the difference in how new leads responded to my work was almost immediate.
Even though I came to him with a clear brief, he went far beyond simply executing it, brought thoughtful inputs to the table, and ultimately made the brief stronger. Six months in, I’ve found it so much easier to communicate the value of what I do and convince clients to work with me.
Working with Karun made me truly understand the impact that great design can have on how you’re perceived. The new website elevated my credibility significantly, and the difference in how new leads responded to my work was almost immediate.
Even though I came to him with a clear brief, he went far beyond simply executing it, brought thoughtful inputs to the table, and ultimately made the brief stronger. Six months in, I’ve found it so much easier to communicate the value of what I do and convince clients to work with me.
Vidushi Singhania
Vidushi Singhania
Independent Art Director
Independent Art Director
THE OUTCOME
We shifted the website from a gallery of projects to a reflection of Vidushi's creative identity, unified multiple creative disciplines within a single visual language.
We elevated the perceived value of her brand, enabling Vidushi to onboard in more clients with less “pitching” involved & more trust.
We shifted the website from a gallery of projects to a reflection of Vidushi's creative identity, unified multiple creative disciplines within a single visual language.
We elevated the perceived value of her brand, enabling Vidushi to onboard in more clients with less “pitching” involved & more trust.
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KARUNS@WAZOWSKI.CO
+(91) 7022480958
© 2026
DRIBBLE
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KARUN SURESH
DIGITAL DESIGNER
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