Mimmir
Mimmir
PROJECT TYPE
PRODUCT
INDUSTRY
AI, SAAS
STAGE
STARTUP
DELIVERABLES
PRODUCT MVP, LANDING PAGE
INTRODUCTION
Mimmir is a creative workspace for research, helping creators capture, organize, and rediscover inspiration. It was designed around a simple idea that saving content is easy, finding it again should be just as fast & seamless.
Mimmir is a creative workspace for research, helping creators capture, organize, and rediscover inspiration. It was designed around a simple idea that saving content is easy, finding it again should be just as fast & seamless.
THE PROBLEM
Creative work often starts with references collected from dozens of places, Pinterest, X, Instagram, Chrome, PDFs, and more. Over time, those references become scattered, making them difficult to retrieve when they're actually needed.
Creative work often starts with references collected from dozens of places, Pinterest, X, Instagram, Chrome, PDFs, and more. Over time, those references become scattered, making them difficult to retrieve when they're actually needed.
THE THINKING
Instead of designing another bookmarking tool, we wanted to rethink the entire experience around memory.
We looked at how creatives actually work. Most don't just save things because they're beautiful, they save them because it'll become useful someday, for a different project.
Instead of designing another bookmarking tool, we wanted to rethink the entire experience around memory.
We looked at how creatives actually work. Most don't just save things because they're beautiful, they save them because it'll become useful someday, for a different project.
THE GOAL
We had to make capturing references effortless and rediscovering them just as intuitive, so inspiration stays useful long after it's been saved.
We had to make capturing references effortless and rediscovering them just as intuitive, so inspiration stays useful long after it's been saved.
DISCOVERY
5 DAYS
Research, research, research. User interviews, identifying challenges, issues and user perspectives. Drawing out the scope of work. Brainstorming ideas & solutions.
Research, research, research. User interviews, identifying challenges, issues and user perspectives. Drawing out the scope of work. Brainstorming ideas & solutions.
MVP DESIGN
20 DAYS
Exploring a variety of design solutions and ideas. Creating an MVP for both desktop and mobile. Working on design and design system towards the end of phase.
Exploring a variety of design solutions and ideas. Creating an MVP for both desktop and mobile. Working on design and design system towards the end of phase.
LANDING PAGE
10 DAYS
Crafting a landing page that clearly communicates the product's value and guides users toward action. Refining messaging while aligning the experience with the brand’s story.
Crafting a landing page that clearly communicates the product's value and guides users toward action. Refining messaging while aligning the experience with the brand’s story.
GOALS, KPIs, SCOPING
FIRST EXPLORATIONS
MVP DESKTOP
REFINEMENT & FINAL DESIGN
LANDING PAGE DESIGN
THE OUTCOME
Even though this started as a personal product, it captures how I like to approach work that comes under my leadership.
I start by understanding the underlying behavior and then let that shape the product, rather than beginning with the interface.
Ultimately, my underlying fundamental here is to ensure the product remains “slippery”. Translation: It’s so easy to use & valuable in its return that it becomes habitual for it’s users.
Even though this started as a personal product, it captures how I like to approach work that comes under my leadership.
I start by understanding the underlying behavior and then let that shape the product, rather than beginning with the interface.
Ultimately, my underlying fundamental here is to ensure the product remains “slippery”. Translation: It’s so easy to use & valuable in its return that it becomes habitual for it’s users.
KARUN SURESH
DIGITAL DESIGNER
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Mimmir
TwinTone AI
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KARUNS@WAZOWSKI.CO
+(91) 7022480958
© 2026
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