for 5 years, I’ve designed products and led creative direction & strategy for multiple products across the world.
I STILL LOVE MAKING THINGS MYSELF. AI HAS NOT MANAGED TO CURED ME OF THAT. IT’S ONLY
EXPANDED MY CAPABILITIES.
IN MY MOST IMPACTFUL PROJECT (JULY 25’ - MAR 26’), I was the founding designer & CREATIVE STRATEGIST at TwinTone AI, an AI UGC platform. I HELPED builD their ENTIRE DIGITAL ECOSYSTEM, work that supported onboarding 2,000+ creators,
50+ brands and a $400K pre-seed raise.
IN MY MOST IMPACTFUL PROJECT (JULY 25’ - MAR 26’), I was the founding designer & CREATIVE STRATEGIST at TwinTone AI, an AI UGC platform. I HELPED builD their ENTIRE DIGITAL ECOSYSTEM, work that supported onboarding 2,000+ creators,50+ brands and a $400K pre-seed raise.
BEFORE THAT, I WAS THE LEAD PRODUCT DESIGNER AT BONDBAZAAR (VENDORSHIP WITH PINEAPPLE, 24’), HELPING THE COMPANY LAUNCH THEIR FINTECH PRODUCT FROM 0 → 1; AND CURRENTLY HAS 10K+ DOWNLOADS
ON THE APP STORE.
MOST RECENTLY IN 2026’, I LED PRODUCT STRATEGY & DESIGN FOR CLEAN DASH BALI, A LAUNDRY APP BASED OUT OF INDONESIA, HELPING THE COMPANY REACH 3000+ ACTIVE CUSTOMERS IN 4 MONTHS; AND A STUNNING INTERFACE I’M INCREDIBLY PROUD OF CRAFTING WITH RTHWIK (MY DESIGN PARTNER).
I also redesigned the website for
Cura Property Group, a Melbourne BASED home builder, which generated $200K in project enquiries AFTER LAUNCH.
I also redesigned the website for Cura Property Group, a Melbourne BASED home builder, which generated $200K in project enquiries AFTER LAUNCH.
I ENJOY COPYING FIRST PRINCIPLES THAT WORK, BUT IM NOT A CONVENTIONAL DESIGNER WHO LIKES TO STICK BY THE RULES. I LEAD WITH HIGH STANDARDS, AND AN INCONVENIENT NEED TO STAY CLOSE TO THE WORK. I DISLIKE AVERAGE DESIGN, and average feedback.
I ENJOY COPYING FIRST PRINCIPLES THAT WORK, BUT I'M NOT A CONVENTIONAL DESIGNER WHO LIKES TO STICK BY THE RULES. I LEAD WITH HIGH STANDARDS, AND AN INCONVENIENT NEED TO STAY CLOSE TO THE WORK. I DISLIKE AVERAGE DESIGN & AVERAGE IDEAS.
I BELIEVE A WINNING PRODUCT HAS UTILITY, IS USABLE, AND IS BEAUTIFUL. THE PRODUCTS PEOPLE REMEMBER HAS A WAY OF LOOKING, MOVING & BREATHING, YOU’D THINK
ITS SENTIENT.
I BELIEVE A WINNING PRODUCT HAS UTILITY, IS USABLE, AND IS BEAUTIFUL. THE PRODUCTS PEOPLE REMEMBER HAS A WAY OF LOOKING, MOVING & BREATHING, YOU’D THINK ITS SENTIENT.
