TwinTone
TwinTone
PROJECT TYPE
PRODUCT
INDUSTRY
AI MARKETING
STAGE
STARTUP
DELIVERABLES
FULL DIGITAL ECOSYSTEM
INTRODUCTION
TwinTone is an AI platform for creators and brands. As their design partner, I led the product's visual direction, from brand identity and website to the MVP product, marketing assets, and launch materials.
TwinTone is an AI platform for creators and brands. As their design partner, I led the product's visual direction, from brand identity and website to the MVP product, marketing assets, and launch materials.
TwinTone is an AI platform for creators and brands. As their design partner, I led the product's visual direction, from brand identity and website to the MVP product, marketing assets, and launch materials.
THE PROBLEM
As an early-stage startup, TwinTone had a strong product vision but no unified way to communicate it. Every touchpoint needed to build trust while explaining a new and evolving technology.
As an early-stage startup, TwinTone had a strong product vision but no unified way to communicate it. Every touchpoint needed to build trust while explaining a new and evolving technology.
THE THINKING
When TwinTone approached me, they already had a beta browser experience, but needed a dedicated approach that nailed the emotional aspect of their product offering and the value of "instant UGC" it was trying to sell to their customers.
Rather than treating branding, product, and marketing as separate projects, I approached them as one connected system.
When TwinTone approached me, they already had a beta browser experience, but needed a dedicated approach that nailed the emotional aspect of their product offering and the value of "instant UGC" it was trying to sell to their customers.
Rather than treating branding, product, and marketing as separate projects, I approached them as one connected system.
THE GOAL
My partnership with TwinTone was to work as an extension of their team to craft a unique and credible product to strengthen their market positioning, and give the company a polished foundation as it prepared for growth and fundraising.
My partnership with TwinTone was to work as an extension of their team to craft a unique and credible product to strengthen their market positioning, and give the company a polished foundation as it prepared for growth and fundraising.
DISCOVERY
5 DAYS
Clocking in at just 5 days, we kicked off the initial stage with a brainstorming session with TwinTone’s founder. Next steps to tick off were market research and moodboard phase.
Clocking in at just 5 days, we kicked off the initial stage with a brainstorming session with TwinTone’s founder. Next steps to tick off were market research and moodboard phase.
DESIGN
70 DAYS
This stage is a bit of a trial and error. Having attempted several UI designs internally, we arrived at our final direction for the product & website.
This stage is a bit of a trial and error. Having attempted several UI designs internally, we arrived at our final direction for the product & website.
MARKETING ASSETS
70 DAYS
Predominantly founder vision-lead, this stage involved developing marketing assets and broadening its range for investment & customer acquisiton.
Predominantly founder vision-lead, this stage involved developing marketing assets and broadening its range for investment & customer acquisiton.
GOALS, KPIs, SCOPING
FIRST EXPLORATIONS
MVP, WEBSITE, BRANDING, PITCH DECK
REFINEMENT & FINAL DESIGN
30+ DEMO VIDEOS, 1,000+ SOCIAL MEDIA ASSETS
30+ DEMO VIDEOS, 1,000+ SOCIAL MEDIA ASSETS
THE OUTCOME
TwinTone launched with a cohesive brand and product experience across every customer touchpoint.
The work established a strong foundation for growth and demonstrated the value of acting as an embedded design partner rather than a project-based designer.
TwinTone launched with a cohesive brand and product experience across every customer touchpoint.
The work established a strong foundation for growth and demonstrated the value of acting as an embedded design partner rather than a project-based designer.
TwinTone launched with a cohesive brand and product experience across every customer touchpoint.
The work established a strong foundation for growth and demonstrated the value of acting as an embedded design partner rather than a project-based designer.
RAISED IN PRE-SEED FUNDING
$400 K
$400 K
CREATORS ONBOARDED
2,000+
2,000+
BRAND SIGNED IN THE FIRST 6 MONTHS
60+
60+
Say hi or internet stalk me s’more
Say hi or internet stalk me s’more
Say hi or internet stalk me s’more
KARUNS@WAZOWSKI.CO
+(91) 7022480958
© 2026
DRIBBLE
X
KARUN SURESH
DIGITAL DESIGNER
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